About Us

Our brand is for the women who aren't afraid to take the road less traveled. The ones who are unapologetic for their style and may or may not have it all together. We see you girl, and you got this!

Our Story

After the birth of her second child and juggling her job as a hairstylist our founder Ashley began making handmade jewelry from her home in North Carolina and selling it to local customers. She got a ton of great feedback and a friend recommended she open a shop on the popular handmade marketplace, Etsy. Roselynn's Jewlry Box launched on Etsy in December 2014. Shortly after launching orders began coming in rapidly and Roselynn's Jewlry Box began to grow. You can still find our handmade jewelry on Etsy with thousands of great reviews!
Our passion for all things fashion and our wonderful customers inspired us to expand. Because we love all things pretty and trendy (not just jewelry) Roselynn's launched it's boutique website in 2015. Our collection includes our very own handmade jewelry collection, and women's clothing and accessories from trendy brands all around the world; including many USA made brands.
Roselynn's continued to learn and grow as a one woman operation. Which meant countless hours of work day and night. Many nights were spent making and packaging orders until the sun came up.
Our founder welcomed baby number three into the world. Now juggling 3 kids and a growing business it was time to hire some helping hands. 
After getting the news that her husband's job may be taking him overseas our founder decided it was best to move the business back to their home state where friends and family could help. After a few short months later and a lot of hard work Roselynn's first retail storefront launched in Fort Wayne, IN!
We're continuing to grow our brand and learn new things everyday!
We hope our story has inspired you to follow your dreams and always take the road less traveled. -Xoxo